The Role of AI in Your CX Strategy 

Thursday June 4th, 2026 | 8:00 a.m. - 5:30 p.m. EDT

Delta Hotels Toronto, 75 Lower Simcoe St, 

Toronto, ON M5J 3A6, Canada

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Customer expectations are evolving fast. Is your organization ready?

Join SAP and CX leaders in Toronto to explore how AI, connected data, and unified business processes are reshaping customer experience.

Hear from SAP experts, customers, and featured keynote speaker Sam Goodwin as they share insights on navigating uncertainty, unlocking the potential of AI, and building more connected customer experiences.

Look to the Future

Practical Strategies

Real Stories

Fresh Perspectives

Live demos, innovation + a look at autonomous agents reshaping CX

How agentic AI is changing the approach to commerce, marketing, and sales

Real stories from organisations transforming CX with AI & SAP.

Unmissable keynotes from esteemed guests solving the CX challenges of today

8:00 AM | Breakfast & Registration – Coffee, breakfast, and networking to start the day.

9:00 AM | Welcome & SAP Keynote – Turning AI, data, & applications into business advantage.

9:45 AM | Sam Goodwin Keynote – Leading with confidence through uncertainty and change.

10:45 AM | Redefining Customer Experience – Unifying data and AI to unlock real CX value.

11:30 AM | Networking Lunch – Connect with peers shaping modern customer experience.

12:30 PM | Agentic Commerce – Autonomous AI driving smarter growth and customer journeys.

1:30 PM | AI-Powered Marketing – Personalization at scale that drives loyalty and revenue.

2:45 PM | Agentic Sales – AI-guided selling to accelerate pipeline and revenue.

3:45 PM | Agentic Service – Faster resolutions and better experiences with AI.

4:30 PM | Networking Happy Hour – Drinks, conversations, and relaxed networking.

If you’re exploring AI-driven customer experiences, connected data, or smarter ways to drive growth and loyalty, this event will give you the insights to move forward with confidence.

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